BeforeClient Trust Case Study
ROI Tracking & Reporting
The team invested in packaging but could not prove business impact. We designed the pack and the tracking layer together to connect decisions with outcomes.
Multi-SKU Food StartupPackaged foods10-week redesign with ROI instrumentation
Trust Snapshot
+2.8x
Measured campaign ROI
+24%
Retail pickup increase
-21%
Damage complaints
Before
AfterOur Journey With This Brand
1. Audit
What We Found
- - No baseline metrics tied to structural and visual changes.
- - Inconsistent SKU architecture made testing unreliable.
- - Post-launch reporting was anecdotal, not decision-grade.
2. Improvement
What We Changed
- - Set pre/post KPI framework with pack-level attribution tags.
- - Standardized SKU system to enable clean A/B comparisons.
- - Delivered monthly board-ready reporting templates and dashboards.
3. Success
What It Delivered
- - Leadership gained confidence to scale packaging investment.
- - Team could prioritize high-impact improvements with evidence.
- - Packaging moved from cost center perception to growth lever.
Client Voice
"This was the first packaging project we could defend with numbers, not opinions."
- Head of Growth, Food Brand
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