BeforeClient Trust Case Study
Real Testing & Optimization
The client needed more than a one-time redesign. We created a live optimization loop using customer behavior, shipping performance, and channel feedback.
Direct-to-Consumer SupplementsHealth and wellness12-week iterative optimization program
Trust Snapshot
+17%
Checkout conversion
-29%
Shipping incident rate
+18%
Retention after 60 days
Before
AfterOur Journey With This Brand
1. Audit
What We Found
- - Design assumptions were never validated against customer behavior.
- - Structural weaknesses affected delivery quality and confidence.
- - No repeatable test loop across channels and formats.
2. Improvement
What We Changed
- - Ran controlled packaging tests across creative and structure.
- - Improved insert flow, opening sequence, and protection layers.
- - Built a repeatable optimization cadence with team ownership.
3. Success
What It Delivered
- - Client now makes packaging decisions with data confidence.
- - Reduced avoidable support tickets tied to damaged deliveries.
- - Sustained month-over-month performance improvements.
Client Voice
"Brands Face didn’t hand over files and disappear. They built a system that keeps improving."
- Operations Lead, D2C Supplement Brand
Build Trust In Your Category
Get Your Packaging Audit and See What Is Holding Your Brand Back.
We will review your current packaging, show where perception leaks are happening, and give you a practical roadmap to improve conversion and confidence.